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7 Ways to Make Your Natural Brand Redesign Pay Off
The research is clear: a well-executed packaging redesign increases sales for most brands. Here's how to make sure yours is one of them.
Mar 10
•
Matthew Cave
2
Why the Fastest Growing Snack Brands Design Radical Packaging
Radical doesn't mean reckless. Here's what it actually means — and why getting it right is the difference between a breakout brand and one that blends…
Mar 10
•
Matthew Cave
2
Do You See Voices?
What your packaging communicates before anyone reads a word — and why it matters more than ever.
Mar 10
•
Matthew Cave
2
What ExpoWest Told You About Your Brand That Nobody Else Will
The show floor is the most honest brand diagnostic in CPG.
Mar 10
•
Matthew Cave
2
October 2025
Rebrand vs Brand Refresh: Which Path Will Amplify Your Distinction?
For CPG brands, the question of whether to refresh or completely rebrand is one of the most critical decisions they can face.
Oct 2, 2025
•
Matthew Cave
2
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